Google My Business Adds 4 New Attributes

Google My Business Adds 4 New Attributes

Google has quietly rolled out a total of four new attributes businesses can add to their GMB listing.

Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.

Carrie Hill, a local search analyst with Sterling Sky, Inc., reports the following four attributes have started appearing in business’s knowledge panels:

• Online Care
• Online Appointment
• Online Estimates
• Online Classes

Businesses can add these, and any other existing attributes, to their GMB profile and Google may show them in search results for relevant queries.

Here’s an example of what the new “Online Care” attribute looks like in search result.

Attributes in a Google My Business profile are designed to grab searchers’ attention by highlighting important service offerings.

Searchers can use attributes to make more informed decisions about where to visit.

Attributes have traditionally been tailored toward people visiting the location in person, such as “WiFi,” “outdoor seating,” and things of that nature.

With many businesses still being forced to remain closed, there’s been a shift toward offering online services. In some cases, businesses are serving clients online for the first time ever.

Similarly, people are seeking online alternatives to services they can no longer access in person. This may include doctors, fitness instructors, therapists, and others.

Given the sudden change in services businesses are offering, and the change in services people are looking for, it’s time for Google My Business to be updated accordingly.

Source: https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/#close